BREAKING: General Mills To Start Labeling GMOs In Products

Following in Campbell Soup’s footsteps, General Mills will start labeling GMOs in their products this year. The change is to be made in all of their products around the country.

The Minneapolis-based company known for the Cheerios cereal says that labeling their products in only one state is not practical, which is why they decided to label the GMOs in all their products throughout the USA. They also call for a “natural solution” for labeling GMOs on products as the legislation in the Congress has stalled. “We can’t label our products for only one state without significantly driving up costs for our consumers, and we simply won’t do that,” Jeff Harmening, head of General Mills’ U.S. retail operations said in a post on a company blog Friday. “The result: Consumers all over the country will soon begin seeing words legislated by the state of Vermont on the labels of many of their favorite General Mills food products.”, a representative of General Mills stated.

US consumers want more transparency about how their food is made. The food industry recognizes the consumers’ concern, but claims that GMO products are safe. However, the people’s desire was not overlooked – some companies such as Whole Foods Market and Chipotle Mexican Grill have promised to implement GMO labeling or have completely given up on serving GMO foods. According to Vani Hari, aka the Food Babe, the food industry is put in the corner, terrified about losing market share. General Mills latest move is a signal that they will do whatever it takes to hold on to the market share they are losing as a result of the major food movement happening in this country. They’ve lost consumers trust and continuing to be on the wrong side of the GMO transparency debate is not good for business.”

However, even though some companies are starting to acknowledge the wishes of their customers, it should be noted that most corn, soybeans and beet sugar produced in the USA are grown from GMO seeds, so the market shelves in the country are flooded with GMO food. General Mills has put a search tool on their website, in order to provide information about hundreds of US products.